Kim Kardashian revolutionizes intimate fashion with a bra with fake nipples

Kim Kardashian does not usually leave anyone indifferent with her launches. Four years ago, the ‘it girl’ founded ‘Skims’, a women’s intimate clothing brand that enhances women’s curves and has now revolutionized the entire world with her latest design. It is a bra that simulates the shape of nipples.

Although on previous occasions, personalities such as Rosalía or Cardi B had partnered with the brand to present their collections, this time it is Kardashian herself who stars in the promotional campaign. The video, which you can see below, has gone completely viral and has sparked all kinds of comments on social networks, not only because of the accessory, but also because of the message.

The model appears sitting in front of a computer in an office, with glasses and a ponytail, as if she were a teacher and talking about climate change: “The temperature of the earth is getting higher and higher. Sea levels are rising. “The ice sheets are shrinking,” she says. «Some days are hard, but these nipples are harder. And unlike icebergs, they are not going to disappear », she concludes.

This is how the Nipple Bra looks with a t-shirt.

This is how the Nipple Bra looks with a t-shirt.

In addition, 10% of the profits from sales will go to the international organization ‘One Percent for the Planet’, in defense of the environment that encourages companies to donate 1% of their annual income, just like its name. indicates. As expected, this provoked a large amount of criticism and comments about it, to such a level that many of the line’s followers even believed it was a joke. Despite this, she also received praise in defense of women and breast cancer.

The Ultimate Nipple Bra comes in various shades from ‘nude’ to brown and black and is priced at 60 euros.

‘Free the nipple’

This campaign has been reminiscent of the one launched by her sister Kylie Jenner in the summer of 2022 when she opted for a Jean Paul Gaultier bikini that imitated the female breast to join the ‘Free the nipple’ campaign and hit Instagram, which both censor the female breast while men can display theirs without problem.

To demand the end of this discriminatory policy, Jenner published two photographs with this model to revolutionize the social network and surpassed 71,000 comments, almost all of them positive, and 11 million likes, double the number her photos usually receive. .

With this gesture, the businesswoman was referring to the movement that activist and filmmaker Lina Esco promoted in 2014 to decriminalize the female body. Her fight became more than just photos about freeing the nipple and was amplified by stars like Miley Cyrus, Scout Willis, Cara Delevingne and Lena Dunham.

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